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Monday, 20 August 2012

Most used Social Media Network

This week our team have looked at the most used Social Network in the UK. We looked at the market share that the main Social Networks had and surprise surprise there were was some unexpected news.

Working our way down the list the we start at the 7th most used Social Network.

7. LinkedIn - Surprisingly the business social Network LinkedIn is at the bottom of the list in the UK with a market share of only 0.65%

6. Pinterest - Pinterest hasn't got off to a great start in the UK like it did in the USA but results show that Pinterest was launched in the UK in March 2012 and in its first month gained more market share than LinkedIn. Pinterest at the moment remains the 6th most popular with a market share of 2.02%

5. Reddit has managed to keep a balanced market share over the 3 months and remains in 5th place in the UK with a market percentage of 4.61

4. YouTube owned by Google comes in at number 4 with a UK market share of 7.08%

3. StumbleUpon has had great success over the last 5 years after being bought by eBay in 2007 the Social Network had gone from strength to strength and since 2009 after being made an independant company StumbleUpon still ranks in the Top 3 in the UK with a market share of 11.61%

Now its time for the faceoff: Facebook VS Twitter and surprisingly the winner is way out in front.

2. Ranking in at Number 2 in the UK market share is Twitter. Twitter is at an all time high at the moment and we predict their market share will only grow more and more now businesses are using it to build relationships with clients and associates.

The Winner

1. Facebook's market share is more than 4 x larger than twitters and even though their market share contains a lot of ups and downs it still remains the top Social Network with a market share of 59.62%

Facebook's major rise came in the 4th quarter of 2009 where it rocketed from 31.37% to 77.81% in 2 months.

Line graph market share of the past 12 months
Click image to enlarge

Percentage Stats of the past 12 months.
Click image to enlarge

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