How many times have you used your smartphone to view somebody else's website? Then you already know why it is wrong to assume that nobody is looking at yours.
Your site is the initial face of your business for everybody
to see, it needs to give the impression that you are concerned about your user
experience, it needs to show your customers that you have taken the time to
make their visit as comfortable as possible with easy access to what they are
looking for.
For the majority of websites, a mobile version needs to be a snapshot of your main site, all the main points easily
arranged and rewritten to give your visitors what they are looking for in a
precise and ordered manner. Mobile visitors are looking for information, services, opening
times and contact details.
Mobile surfing is done on the bus or train, when you have 5
mins to spare or just killing time, it’s done for convenience, so why shouldn't your mobile version be as important as your, so called, main site?
Please go to www.mediacityway.com
on your smart phone to see how your site could look. All the main points of
interest are no more than two taps away from the landing page with the content
optimised for speed of loading.
Next week I’ll let you know the best practices to use when building
a mobile version of your own website.
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