Take for
instance a client whose site is only to send specific people to for information;
what’s the point in creating a ‘call to action’ and ‘content to entice’ the
reader to read more. He has been led there for whatever reason the site has
been developed for. This is totally opposite for a client who needs to generate
leads or has something to sell, this client needs content to show that they are
the authority in whatever field they are in or needs a punchy strap line to
catch the attention of the visitor.
Really what
you need is to have somebody who understands what you and your site require and
more importantly what your visitors are looking for and the reasons of the
visit.
Here are a
couple of things to bear in mind when designing your page.
1: Make it easy for the visitor
They may be
there just for contact info, specific content, or just visiting for research,
unless it is easy to find your visitors will go elsewhere. If the experience is
neither instinctive nor intuitive then you have missed your mark and you leave
them unsatisfied or frustrated.
2: Make it eye catching
A visitor
can be instantly put off by a hard to read and a visually complicated layout.
Old and tired looking sites make the visitor wonder if it is the same for the
business. If the page is appealing to the eye and time is spent on the
presentation, a better impression about the content will be given.
We know this
post is covering the topic with a broad brush and there are many user interface
designers who dedicate their time to refining this very interesting and complex
issue, but just to bear these two simple ideas in mind can help you analyse
what you require for your own landing page. For further reading look at the
depths Jakob Nielson goes to, in fact it is a very interesting read and you can
gain great insight into how the brain works.
If you wish
to contact Media City Way about your landing page and wish to talk about ‘calls to action’,
landing page SEO (Search engine optimisation), front page re-designing, or even
a chat for some advice, ring 0161 669 4633 any time or send us your URL for a
free appraisal.
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